CSA World, Spring 2007 - A News
Journal for Top Managers
Tapping The Creative Fuel:
The ability
to use knowledge and experience as a fuel for innovation is where true
potential lies (Creation an innovation Protocol, page 9);
only through applying what we know to what we hope to achieve can we
create new products and services. Yet risk is associated with anything
creative. However, in moments of doubt it is worth reminding ourselves
that nothing great has ever been achieved without an element of risk.
While many
consider the sharing of knowledge a risk, the reverse is so often the
case. Of course it is important to protect intellectual property, yet
it is equally important for business leaders to foster a climate where
knowledge workers can take risks and subsequently realize their true
creative talents. As globalization forges ahead it is the creative talents
that will sustain an organization's success through the innovation of
new products and services. Long-term success lies in innovation and
only innovative organizations will attract, and retain, innovative people
(The New Disciplines of Innovation, page 8).
So then lesson is what we all need
to think differently. Creative thinking must not be restricted to those
in creative roles, for we are all operating in the creative economy.
From the classroom to the boardroom a lateral approach is required to
cultivate creativity. Only by maintaining several perspectives simultaneously
can we recognize timely opportunity (Where are Horses Headed?,
page 8). We all have a responsibility to integrate creative
thinking into how we all work, all the time (Widening the
Net of Opportunity, pages 6 & 7). By doing so our
approach will be fresh and open to different, innovative and new thoughts
and suggestions - and each day will be a truly new day.
This edition of CSA World Journal, the
News Journal for Top Managers, contains:
Globalizing
Globalization - Joseph E. Stiglitz, The Ultimate Merger
- man and machine - Ray Kurzweil, China Shakes the
World - James Kynge, Global Red Herrings
- Bjørn Lomborg, Where are the Horses Headed?
- John Naisbitt, The New Disciplines of Innovation
- John Kao, Creating an Innovation Protocol - Dave
Ulrich and Kurt Sandholtz, Leaders of Reform - Leszek
Balcerowisz, A Man of the World - The Rt. Hon. Lord
Patten
The Contributors for this edition
of CSA World are:-
The CSA Difference: We hope
to continue bringing inspiration
intelligence and people together.
All articles are written by our present
and new speakers.
If you require a copy of the full article, please contact CSA editorial
team using our Contact page.
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