Marie-France Pochna is a luxury industry watcher and authority on the power and influence which drives the international multibillion dollar luxury goods industry. An award winning author, Marie-France Pochna has also written biographies on several of the fashion industry's key players.
A lecturer at leading French business school, ESSEC, Marie-France Pochna teaches history of fashion, part of the MBA programme on luxury brands. She also presents a weekly French radio programme dedicated to cultural events.
Her speeches investigate the power and the prestige of the global luxury industry and its impact on society and the economy. Her speaking topics range from product innovation and marketing luxury goods (making people want what they never dreamed they wanted), to the mega-hype of the catwalk presentation.
Her books identify fashion as one of the most powerful ideologies of our time. For Marie-France Pochna, fashion is not just a question of haute couture. Her first book, "Bonjour Mr. Boussac", a biography on the founder of the house of Dior, won the "Prix Louis Marin de l'Académie Française". Her biography on the founder of the LVMH empire, Bernard Arnault and LVMH, examines the evolution of this leading global luxury conglomerate.
Born and educated in France, Marie-France Pochna obtained a law degree from Paris University and became a member of the Paris Bar. She subsequently joined the international law firm, Coudert Brothers, working both in Paris and New York.
