Professor Dr. Cor Molenaar is a best-selling author and brings a unique blend of vision, education and corporate expertise to customer focused business. He is currently professor at Erasmus University in Rotterdam, specialising in e-commerce, marketing and information technology.

Cor helps clients to build a sustainable competitive advantage through customer-based strategies and has earned an excellent reputation in the European market through the development and implementation of his Internet-based CRM strategies. He has a proven track record in helping companies to develop valuable customer relationships and he has an astute understanding of the top management perspective.

Cor was born and educated in the Netherlands. In 1992 he completed a masters in Change Management from the Free University in Amsterdam, and was awarded The Netherlands Direct Marketer of The Year Award in 1994. In 1997 he presented a highly informative paper on the Application of Information Technology in Marketing.

An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. Currently Cor maintains advisory roles for Twinsoft in Vianen and the United Service Group, both of which are listed on the Amsterdam Stock Exchange, and he is an advisor for the Dutch DMA in Amsterdam. In addition Cor is founder and managing director of his own specialist consultancy and he also conducts ongoing research into the relationship between the Internet and marketing with the students at Erasmus University.

Cor is a leader in his field, his work is recognised not only on the business front, but in academia and research as well. He is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations.