Faith Popcorn, founder of BrainReserve, the New York-based futurist marketing consulting firm, has been tracking trends for more than two decades, looking at patterns of behaviour, technological advances, and evolving priorities and tastes to discover what the future might hold. Hailed as "the chief trend bender" by The New York Times and "the Nostradamus of marketing" in Fortune magazine, she showed in her bestselling book, "The Popcorn Report", that ideas that heed future trends earn profits in the marketplace today.
Faith was born in New York in 1949 and is a graduate from New York's High School of Performing Arts and New York University. Prior to forming her own company Brainreserve in 1974, she was an award-winning Creativity Director at a New York advertising agency.
For almost two decades her organisation has been forecasting trends with an accuracy that proves the profound and thorough research that is carried out before making a prediction. It provides profit-making insights into emerging trends that will change purchasing patterns in the 1990's such as "Female Think", "Anchoring" and "Pleasure Revenge". She first identified the concepts of Cocooning and Icon Toppling; she predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world.
In her book: "The Popcorn Report", - an immediate international best-seller which has sold in excess of 500,000 copies and is printed in twelve languages, she demonstrates her acute sensitivity to the cultural and social pulse, and she identifies these new directions in consumer attitudes and behaviour.
Faith Popcorn is on top of the American pulse to ensure success of her clients. A best-selling author, she counts among the most respected prognosticators of the country. With a 95 percent accuracy rate in her predictions of social, economic and political trends, she certainly is one of the most impressive futurists.
