Delivering a keynote at The Press and Journal Gold Awards 2016, Bruce Dickinson likened the challenges the North Sea Industry’s Oil and Gas sector now face to those posed by the dawning of the digital era to the music industry over 15 years ago.
Drawing comparison between the way in which the digital era completely changed the face of the music industry, Mr Dickinson challenged the North sea industry to think outside the box and diversify business activities to remain relevant to their core “audiences” of energy users.
When speaking to Energy Voice, Mr Dickinson said:
“The oil industry is like the record industry. It needs to look at what it’s doing. It’s an energy supplier.
“When record labels got turned over by digital it did not mean people stopped wanting music. It just meant people did not want to pay for records any more.
“They still pay for music, only in different ways. They buy the t-shirt, the concert ticket, the merchandise, but the music itself they get pretty much for free.
“For the oil industry, people still need energy, but they will use it and get it in different ways. If the oil industry only concentrates on digging stuff out of the ground it will go the way of the dinosaurs.”
To read the whole article: https://www.energyvoice.com/events/118904/exclusive-iron-maiden-frontman-bruce-dickinson-challenges-north-sea-industry-reinvent/
To book Bruce Dickinson as a keynote for your event please contact Dave Daniel at Celebrity Speakers on 01628 601 411 or dave@speakers.co.uk
