About Martin Lindstrom
Martin Lindstrom is a change agent, a brand futurist and best-selling author. He is the recipient of TIME Magazine’s “World’s 100 Most Influential People” and is a pioneer in consumer psychology, marketing, brands and neuro-scientific research. In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.
Lindstrom has an unrivalled record of advising some of the best brand names in the world including Coca-Cola Company to Nestlé to Red Bull, helping them build future-proof brands. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.
He is also the author of several bestselling books, offering a uniquely global overview of branding and marketing. In addition he is an anchor and producer on the NBC show ‘Marketing Mind Games’, and is a columnist who features in the Wall Street Journal as well as appearing in numerous other publications and television channels.
His latest book ‘Small Data’ is a contemporary classic that mixes armchair travel with behavioural science. It is a fast-moving, globetrotting narrative that will fascinate not only marketers but any reader interested in the infinite variations of human behaviour.