Noreena Hertz

Economist, Decision-Making Guru & Author


"Experience is not the poor relation of expertise. Valuable insights in business often come from the people on the ground."

— Noreena Hertz


Professor Noreena Hertz is a visionary economist, decision-making guru and author with an impressive track record in predicting global trends. She has advised some of the world’s leading political and business leaders on strategy, economic and geo-political risks, digital transformation, Generation K and millennials.

Noreena commentates regularly in the US and Europe, both in print and on television and is frequently sought after as a keynote speaker. Her global reach is noted at TED, The World Economic Forum and Google Zeitgeist and she has shared platforms with luminaries such as President Bill Clinton and James Wolfensohn. Noreena is Visiting Professor at University College London as well as having held professorships and fellowships at world-leading Universities. Currently Noreena is ITV News Economics Editor.

A World in Flux: Global Trends & Challenges & How to Manage Them
How to Make Smart Decisions in a Complex World
Truer Faster: to succeed in the Super-Transparent World of Twitter, Facebook and Wikileaks
Doing Business in the Post Financial Crisis Era: How to Front Run Regulation and Gain a Competitive Advantage
Generation K: What You Need to Know about Today’s Teenagers, Tomorrow’s Consumers

Noreena Hertz Latest Book:

Eyes Wide Open

This game-changing book empowers readers to become confident, independent, wise decision-makers — savvy to how our emotions, moods, and habits can trip us up.

An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition.

“Dissent, it turns out, has a significant value in terms of making us smarter decision-makers.”

— Noreena Hertz

How to book Noreena Hertz

Noreena’s thoughtfully tailored keynote speeches combine a deep analytical understanding of global trends, threats and opportunities with practical solutions for how to make smarter decisions in a complex world.

Noreena delivers highly respected, passionate messages to both grassroots organisations as well as worldwide corporations. Noreena leaves the audience with a clearer vision for the future, arming them with better strategies that can prepare an organisation for the future, and also inspiring them.

She is a sought after broadcaster and commentator and regularly appears on flagship television programmes globally, including the BBC and CNN.

If you would like to book Noreena Hertz for your next event, please call Dagmar O’Toole on +44 1628 601 462 or send an email to

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