Millennial Marketing (2016)
An expert guide to more effectively connecting and engaging with individuals of all ages – including those who’ve grown up in a 24/7 connected online world – MILLENNIAL MARKETING: Bridging the Generation Gap reveals how to communicate and build businesses and brands that resonate in the online and social era.
In this book, you’ll not only learn how to better engage tomorrow’s leaders, but also communicate with and capture the interest of individuals from every generation – including Baby Boomers, Silents and Gen X/Y/Zers as well.
Make Change Work for You (2015)
Business, culture, and competitive landscapes have fundamentally changed, but the basic principles and best practices for succeeding and future-proofing both yourself and your organisation haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows how to reignite your career, rekindle creativity, and fearlessly innovate your way to success by providing the tools needed to master uncertainty and conquer every challenge in life or business. Using a simple, four-part model, Steinberg helps you understand and better respond to the challenges that change can bring.
Business Expert’s Guidebook (2013)
From smartphone apps to tablet PCs and social networks, any business can use technology to increase return on investment and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today’s latest high-tech innovations. Every business – and business plan – can profit from keeping up with IT advances.