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Al Ries

Principal Marketer

Al Ries is a leading PR and marketing authority. Chairman of Ries & Ries, he counts numerous global organisations among his clients. PR Week named him as one of the 100 most influential public relations people of the 20th Century. A learned and current authority, he shares his vision through his impressive collection of authoritative publications.

"Start narrow then expand" - Al Ries

Al Ries speaker profile photo

In detail

Since co-authoring a notorious series of articles on positioning, with Jack Trout, he has published various industry classics.
Following service in the US Army his marketing career began at General Electric. He progressed to Needham, Louis & Brorby and Martseller before starting his own advertising agency, Ries Cappiello Colwell.

What he offers you

In a brand conscious world, he is supremely placed to advise you on strategies that transform products and services to market leaders. Ripe for today's market he reveals why a narrow focus is essential to owning a category in the consumers' mind and the potential power of your Internet brand.

How he presents

Energy and dynamism combine effortlessly with his compelling messages. You will be both challenged and enthused.


He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book Al Ries?

Simply phone, fax or e-mail us.


  • Positioning
  • Laws of Branding
  • Product Launching
  • Internet: The Third Retail Revolution
  • The Fall of Advertising and the Rise of PR


  • 2005
    The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (with Laura Ries)
  • 2004
    Plugged-In PR: Maximising Your Message in Today's Wired World
  • 2003
    The 22 Immutable Laws of Branding
  • 2002
    The Fall of Advertising
  • 2001
    Positioning: The Battle for Your Mind

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