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Christian Majgaard

Expert in Branding, Marketing & Business Innovation & Former Director of LEGO

Christian Majgaard was LEGO's strategic brand and innovation wizard and global top executive in the 80's and 90's where he stood behind the creation of the LEGOLAND theme parks, Mindstorms robots, the Harry Potter and StarWars licenses and many other marketing successes. Since leaving LEGO he has set up his own highly successful consultancy and has worked with a number of corporations including Heineken, Rabo Bank, Swiss Re, Motorola, Disneyland and many others.

Fons Trompenaars in his book '21 Leaders for the 21st Century' names Christian "as the man who recaptured the true mission of LEGO"

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In detail

Christian Majgaard was creative genius and senior director at LEGO until 2000, responsible for their global brand, product and campaign development of their core business (toys) as well as their Theme Park and Media divisions. He left LEGO in 2000 in order to consult and inspire other international companies on their strategy, marketing, innovation and branding, while keeping close ties to LEGO's owner. Before joining LEGO, Christian was senior management consultant with PA Consulting®.

What he offers you

Christian challenges the business world's conventional thinking within strategy, branding, marketing and business innovation through his well researched keynote presentations and his consulting.

How he presents

Christian's presentations are the perfect blend of useful actionable information and real life case studies, delivered in an innovative and creative way. He is acknowledged for turning deep thought into clear messages, compelling examples and great humour.


He presents in English and Danish.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book Christian Majgaard?

Simply phone or e-mail us.


  • Creativity
  • Branding and Strategy
  • Marketing and Positioning


  • 13 Hints for Tomorrow's Brand Builders

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