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Rita Clifton CBE

Former Chairman of Interbrand

Rita Clifton has been called 'The Doyenne of Branding' by Campaign magazine, 'Brand Guru' by the Financial Times, and the Daily Telegraph described her as 'The Brand Leading the Brands'. Rita is the former London Chief Executive and Chairman at Interbrand, the world's leading brand consultancy, and Vice Chairman and Strategic Director at Saatchi & Saatchi. Rita now has a portfolio of chairing and non-executive directorships, including Bupa, Nationwide, Dixons retail plc and Populus.

"The brand is the most important and sustainable asset any organisation has - and it needs to be the central organising principle"

Rita Clifton   CBE speaker profile photo

In detail

Rita has featured on a wide variety of TV and radio programmes, including CNN, BBC, SKY, BBC World Service, Radio 4 Today and Radio 5 Live. The Bottom Line with Evan Davies, BBC2's Business Nightmares, the Steve Jobs documentary Billion Dollar Hippy, and Any Questions? with Jonathan Dimbleby. She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing, and is closely affiliated with the RSA, Marketing Society, Marketing Group, Account Planning Group, Institute of Practitioners in Advertising and is a member of the Government's Sustainable Development Commission and the Assurance and Advisory Board for BP's carbon offset programme.

What she offers you

Rita shares her vision and insights on how organisations can use their brand as a key wealth generator, and make it their most important single asset, making up the most valuable part of modern business.

How she presents

Rita's style is informal and relaxed yet dynamic and challenging. She will guide audiences through the forces at work and stimulate discussion on brands and customer experience. Her presentations are inspirational and highly motivating.


She presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what she could bring to your event.

How to book Rita Clifton CBE?

Simply phone or e-mail us.


  • How to Build a World Class Brand
  • Branding in the Digital Age
  • Marketing
  • Corporate Reputation
  • Innovation
  • Leadership
  • Environment & Sustainability


  • 2003
    Brands and Branding
  • 2000
    The Future of Brands

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