{"id":38,"date":"2014-11-20T10:14:05","date_gmt":"2014-11-20T10:14:05","guid":{"rendered":"http:\/\/www.speakers.co.uk\/microsites\/caprice-bourret\/?page_id=38"},"modified":"2019-03-11T14:50:19","modified_gmt":"2019-03-11T14:50:19","slug":"interview-with-caprice-bourret","status":"publish","type":"page","link":"https:\/\/www.speakers.co.uk\/microsites\/caprice-bourret\/interview-with-caprice-bourret\/","title":{"rendered":"Interview with Caprice Bourret"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Interview with Caprice Bourret<\/h2>\n[divider line_type=”Full Width Line” custom_height=”1″]\n
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1. No dream is too big. Having achieved so much already, what\u2019s the dream now?<\/span><\/strong><\/p>\n

The dream now is ecommerce and international expansion. In this market space you have to keep moving – the competition is too intense; otherwise somebody else will come in and take your place.<\/p>\n

Customers are not as loyal; they want innovation, good price and good quality. They want the access to buy, easily and readily.<\/p>\n

Their attention span is zero.<\/p>\n

2. You\u2019re a role model to many \u2013 why do you think that is?<\/span><\/strong><\/p>\n

I am a role model probably because I have come from nothing and when you achieve success in this market it is something to be commended for…..anyone not just me!<\/p>\n

3. You attribute your business savvy to your mother. It seems to have come very naturally to you, why do you think that is?<\/span><\/strong><\/p>\n

It didn’t come that easily – I had to work at it. You got to educate yourself…. You got to know and understand every integral part of your business; you got to surround yourself with a good team.<\/p>\n

Don’t be greedy – if you have to take a small hit on your margins to give your customer a good product! Do it!!! …you got to think long term! Customers will appreciate it and you will develop a certain amount of loyalty and brand integrity.<\/p>\n<\/div>\n

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4. You have embraced Social media \u2013 has that helped you to become successful in today\u2019s hyper competitive business climate?<\/span><\/strong><\/p>\n

Social media sells product… Everyone uses it, it’s now it’s the future! Know it! Learn about it! Use it! It\u2019s free!!!<\/p>\n

5. You continue to adapt both your image and your products to changing market forces. Is there a common denominator?<\/span><\/strong><\/p>\n

In regards to myself, of course I got to change. You got to reinvent yourself as you mature.<\/p>\n

In regards to my business your target market may change as you change. You got to be aware of that and react accordingly. For me when I started the lingerie business my collection was quite skimpy and very sexy.<\/p>\n

After continuous scrutiny we have come to the conclusion that our target market has changed and fits have changed. Women now are voluptuous – they don’t look like they need to be fed 5 hamburgers. She still wants fashion, but still wants a more conservative fit.<\/p>\n

She wants a lot more innovation, she is not a compulsive buyer anymore, so she wants a lot for her money and she can get it!<\/p>\n

So, I have to be agile continuously.<\/p>\n

6. What does the future hold for Caprice?<\/span><\/strong><\/p>\n

Goodness, I don’t know. I take it a day at a time, work hard, give customers value for money and put all my love and passion into my product.<\/p>\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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