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Brian McBride

Former Chairman of ASOS & Former CEO of Amazon UK

As former CEO of Amazon UK and Chairman of ASOS PLC, Brian McBride has been one of Europe's foremost digital disruptors over the past 12 years. He is currently Chair Designate of Trainline PLC after its recent £1.6bn IPO. Brian is also a Senior Adviser at Lazard, and at Scottish Equity Partners.

Brian McBride is a truly global digital and leadership legend

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In detail

At Amazon UK from 2006 to 2011 and ASOS PLC from 2012 to 2018, Brian led both companies through a high growth period. During his career, he oversaw businesses that are highly customer-focussed and who have used digital and technology to delight their customers and disrupt the competition. He held senior global roles at IBM, Dell, Lucent and was CEO of T Mobile UK. Brian has executive and board experience across the global digital world, from China and Japan to US and Germany. He has served on the boards of various organisations including The BBC, Celtic FC PLC, Huawei and was also on the UK Government's Digital Advisory Board.

What he offers you

An experienced speaker at international events, Brian shares his learning and insights on being data driven, the device's usage and social media implications and how to transform traditional business culture into an environment ready to compete intelligently in the e-commerce world.

How he presents

Brian is a highly motivating and articulate speaker. His enlightening presentations are always well received. He not only inspires but also presents his clients with actionable solutions that can be implemented immediately.


He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book Brian McBride?

Simply phone or e-mail us.


  • The European Online and Digital Space
  • The New Digital Context for Retail
  • Social and Mobile
  • Leadership
  • AI in Business


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