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Peter Cross

Brand Strategist and John Lewis Director, Customer Experience

Peter Cross is a leading brand and consumer strategist. In 2013, he joined John Lewis as Communications Director where according to PR Week he has "transformed its approach to comms and helped reposition the brand as a barometer for Britain's shopping habits".

"Recognised as one of the UK's leading brand strategists"

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In detail

Peter has worked in marketing communications for over 25 years, starting his career at Burberry followed by an 11 year global journey with L'Oreal. In 2000 he took up a position with the Richemont Group in charge of global communications for Dunhill before joining Mary Portas at Yellowdoor as Managing Partner in 2004. From 2007, Peter and Mary launched a number of TV projects supporting a new breed of independent shops and campaigning for service levels across the retail sector including the highly acclaimed Mary Queen of Shops. Over ten years, they built one of London's best respected retail marketing agencies with clients ranging from Louis Vuitton and Mercedes Benz to Westfield and Clarks. In 2016, Peter was voted the number one Corporate and City Communications professional in the UK.

What he offers you

Peter has unparalleled expertise in "how we shop" built though his unique experience working with both the largest fashion luxury and lifestyle brands and the biggest shopping centres. He challenges retailers, marketers, salespeople and customer service professionals to think again about the new expectations of today's consumers and how best to engage with them in an increasingly complex world.

How he presents

Peter's presentations are inspirational and highly motivating. He guides his audience through the forces at work and stimulates discussion on brands and customer experience.


He presents in English and is also fluent in French.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book Peter Cross?

Simply phone or e-mail us.


  • How We Shop (today and tomorrow) including Global Trends in Consumerism
  • The Current State of UK and Global Retail with Best in Practice Examples
  • The Digital Revolution and the New Empowered Shopper
  • Customer Experience
  • Retail Trends

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