Rita Gunther McGrath

Expert on Strategy in Uncertain and Volatile Environments

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Covidien, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum.

"One of the world's top experts on innovation and growth"

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Topics

  • Discovery Driven Planning
  • MarketBusting
  • Entrepreneurial Leadership
  • Real Options Reasoning
  • Learning to Live with Complexity
  • Designing a Portfolio for Growth
  • Failing by Design

Languages

She presents in English.

How she presents

Rita takes complex topics and makes them understandable and applicable. Her presentations are extremely informative, full of examples, case studies and questions which prompt lively discussions. Her handouts, tools, and slides enhance her classes tying academic research to actionable takeaways.

Books & Media

  • Seeing Around Corners
  • >/b>Podcast: Thought Sparks
  • The End of Competitive Advantage
  • Discovery Driven Growth
  • Marketbusters
  • The Entrepreneurial Mindset

In Detail

Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world?s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She was recently named the #1 Management Thinker by Global Gurus. In addition to her work writing, teaching, speaking and consulting, Rita has founded Valize, LLC, which she hopes to develop into an innovation platform that will help companies build sustainable innovation capabilities.

WHAT she OFFERS YOU

Rita is an exceptional instructor and is highly valued for her ability to challenge executives' assumptions and provoke fresh thinking. Her extensive experience with companies all over the world, make her a unique resource for organisational leaders.

Videos

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