Don Peppers

Peppers and Rogers Group

Don Peppers is a founding partner of the Peppers and Rogers Group, the world's leading customer-focused management consulting firm. Accenture's Institute for Strategic Change ranked him as a top thinker and writer on management topics. He was also selected as a member of the International Direct Marketing's Hall of Fame.

"The innovator most likely to create visionary ripple effects" World Technology Network

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  • Mass Customisation
  • Competing in the Interactive Age
  • One Customer at a Time: the one-to-one future of marketing
  • Long-term Leadership in a Short-term World
  • CRM is Dead - Long Live the Customer
  • Optimizing for Success


He presents in English.

How he presents

Clarity is the name of his game; he strips out the jargon and gives you a tailored overview of the latest thinking.


  • Return on Customer: Creating and Maximising Value from Your Scarcest Resource
  • One to One B2B: Customer Development Strategies for the Business-to-Business World
  • The One to One Manager
  • The One to One Field Book
  • Enterprise One to One: Tools for Competing in the Interactive Age
  • Life's a Pitch, Then You Buy

In Detail

He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top twenty US direct marketing agency. A popular voice among editors and the media, he is co-author of a series of international best sellers that have collectively sold over a million copies.


By facilitating the identification of your most valuable customers, he sets the foundations for you to model effective customer focussed strategies. With a comprehensive path to increasing customer satisfaction you will have a crucial ingredient for developing a successful business strategy.



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