Leading Authority on Global Marketing, Branding & Strategy
Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Sergio has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results.
"One of the three great pitchmen of the 20th Century" - Time magazineAdd to my shortlist
Sergio holds an Executive MBA from Harvard University and attended graduate schools in London, Paris and Jerusalem. He was named Man of the Year in 1998 by the UJA. His record as a master marketer includes tenures with Pepsico and Procter and Gamble, but he is best known and internationally respected for his bold actions at Coca-Cola when he re-conceptualised the company´s marketing strategy and boosted worldwide annual volume from 9 billion to 15 billion cases - the most explosive growth period in the company's history. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business. In 2008, he was bestowed a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad.
WHAT he OFFERS YOU
A marketing visionary and the man who put the fizz back in Coca-Cola's fortunes, Sergio challenges audiences to re-think their marketing strategies and he provides the framework to understand customers more deeply and in ways that will help drive growth. He speaks on non-traditional growth strategies, the role of marketing in corporations, the similarities between the political process and the marketing process, and all current and social events and the impact on consumer behaviour.
There aren't any reviews for this speaker, be the first to leave a review.Leave a review