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Sir John Hegarty

One of the World's Leading Advertising Creatives

Sir John Hegarty is the inspirational co-founder of Bartle Bogle Hegarty (BBH). A creative genius with a deserved reputation for developing brilliant ideas for brands, he has made sure that his career is an action packed one. Together with Spark Ventures CEO Tom Teichman, Sir John launched, in November 2014, The Garage, London's latest incubator space for early stage startups. The new venture will enable Sir John and Tom to share their expertise in finance and branding with the next generation of existing and upcoming startups from tech and the creative industries.

"Sir John's mantra is that if you do interesting things, interesting things will happen to you"

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In detail

Born and bred in North London, John Hegarty was studying painting when his teacher suggested he go to what was then the London College of Printing (LCP, now LCC) to study graphic design. His early days were working with Charles Saatchi and he founded Bartle Bogle Hegarty (BBH) in 1982 with the ambition to be the best agency in the world. It has risen to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo. He has received numerous awards, including the International Clio Award, and is a member of The One Club for Art and Copy in New York.

What he offers you

With over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever, Sir John encourages creative energy, where the next big idea can front a million-pound campaign. He provides insights into how a great idea on one medium today will get picked up and amplified through digital and social media. He takes intelligence and turns it into magic and discusses, the notion of ideas - why he likes them, what he likes about them and how his are formed.

How he presents

A truly creative genius and such an inspiring speaker, Sir John presents fascinating work, engaging and involving his audiences in a way that's brilliantly entertaining and memorable. He illustrates the unlimited power of an idea.


He presents in English.

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  • How to Release your Creative Potential
  • Adapting to Change
  • Innovation
  • The Phenomenal Future of Advertising: A Global Industry
  • The Digital Impact on Creativity
  • Understanding Communication
  • Brand Values


  • 2014
    Hegarty on Creativity: There Are No Rules
  • 2011
    Hegarty on Advertising
  • 2005
    How to catch the Big Idea: The Strategies of the Top-Creatives (with Ralf Langwost)

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