Page 2 - Exclusive Interview with Don Strickland | CSA Celebrity Speakers Poland

CSA CELEBRITY SPEAKERS POLAND

Don’s career has been QInnovation seems to be of executives say innovation
both successful and on the lips of everyone is critical to their company’s
rewarding. He was the these days and it seems success but less than 20%
visionary behind the world’s first to be a term much overused believe they have a competitive
consumer digital camera, which by companies. Are companies advantage because of
he developed at Kodak and being really innovative, innovation.
launched at Apple. This camera reinventing themselves and
disrupted the traditional imaging their products, or is it all This is a huge gap between
markets and led the way to a marketing hype from the expectations and results.
new industry in digital imaging. innovation industry? The gap is caused by two
As Apple’s Vice President of main reasons. First, most
Imaging and Publishing, Don AThere have been many executives are expecting
led the re-architecture of the surveys on how innovation breakthrough results from
Apple platform from traditional has impacted companies. innovation, as promised in
print publishing to “new media” While we hear success stories the exaggerated claims from
including music, video and the where a company has invented consultants and innovation tool
Internet. a revolutionary new product or providers. In reality, 99% of
business model, the fact is that innovation activity leads to only
Don left Apple to head a Silicon most CEOs are disappointed incremental results. The second
Valley start-up company, Picture with the results of their reason for the expectation gap
Works Technology, which was innovation initiatives. A recent is based on the fact that most
one of the first companies to survey found that over 90% organizations have been
implement its technology as a
“Software as a Service” (SaaS)
deployment. His company
invented and patented the
familiar “drag and drop” interface
for uploading images, music and
video to websites. He sold his
start-up company to a public
company, IPIX Corporation,
and became its CEO. Over
the course of five years He
led the company to become
an early pioneer of the “Web
2.0” business model with its
interactive imaging technologies.

He now heads Strickland &
Associates, which consults
with some of the world’s most
successful companies on
business model innovation and
corporate entrepreneurship.
He also serves as Adjunct
Professor, Innovation and
Entrepreneurship, Imperial
College London.

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