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Nick Fry

Former CEO & Co-owner of Mercedes
AMG Petronas F1 Team

About Nick Fry

Nick Fry is the former CEO and co-owner of Mercedes AMG Petronas Formula One team; he inspires audiences, helps businesses to develop new strategies and shares his insights into the world of Formula One.

There are many transferable lessons from Formula One to business. F1 relies on getting the best people and the best leaders with the right experience. F1 also sets very clear objectives with a sense of purpose. There is constant change which needs to be managed to the highest level, along with reacting quickly to problems as they appear real-time on the track.

Nick is an enthusiastic and experienced leader, combining sports and commercial management experience. He has a reputation for delivering outstanding, innovative results in a global, cross-cultural environment. He shares with audiences the parallels between leadership, performance and teamwork. He gives decision makers sound advice for strategic planning and execution of programmes, ranging from management buyouts to developing innovative marketing strategies and change management programmes.

His pedigree covers many years of working in the performance automotive arena. He led a management buyout of Honda, creating Brawn GP and led the team to its first F1 victory and subsequent World Championships. Nick later successfully sold the company to Mercedes AMG Petronas, where he continued as CEO and implemented the strategy which enabled their 2014, 2015 and 2016 F1 wins.

Nick began his career with Ford Motor Company in 1977 as a graduate trainee. During his high performance career, he worked with Ford in the UK, Detroit and Germany. He soon moved to Aston Martin, where he was responsible for their modernisation from a bespoke British car manufacturer to the brand you see today, synonymous with quality and high performance. When Aston Martin were sold to Prodrive, he was appointed CEO, leading their expansion into engineering services as well as winning World Rally and Sports Car Championships.

Currently Nick is a consultant in the world of motor sport as well as a business angel. In 2010 he was appointed by the UK Government to be a Business Ambassador promoting High Performance Engineering.