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Cor Molenaar

CRM & e-Marketing Strategist

About Cor Molenaar

Cor Molenaar is an extraordinarily passionate advisor, entrepreneur and professor, who has achieved real transformational change in etail and retail. Some people call him a true visionair.

After his studies in economics, Cor successfully completed a number of other studies in order to gain a further in-depth vision. After he received his Masters at the Vrije Universiteit in Amsterdam, the Netherlands, in change management 1992, he started his doctoral research: “application possibilities of information technology in marketing”. In January 1997 he defended his thesis at the Rijksuniversiteit Groningen, the Netherlands.

In 1999, he was appointed (part-time) professor at the department of Business Administration of the RSM / Erasmus Universiteit in Rotterdam, The Netherlands. His teaching commitment is: to research changes which arise from the application of information technology in marketing and the behaviour of the people. Apart from research he is also responsible for an individual optional subject eMarketing, within the standard Masters studies (Mse). Since 2007 his teaching commitment was extended to become eMarketing and Distance Selling. Here the influence of the Internet and research and the buying behaviour of people is studied specifically.

Apart from his responsibilities as the eXQuo consultancy director and the professorship, his responsibilities also include: chairman of the RFID platform Nederland, chairman of the Stichting Thuiswinkel Waarborgmerk and member of the advisory board of a variety of organisations.