Cor Molenaar Publications
The End of Shops (2013)
Cor Molenaar analyses the struggle and the risks to describe the opportunities and potential for the retail trade to turn the tide. He looks at the new buying behaviour of consumers, the evolution of retail and shows what the future for the shop will actually look like. Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive.
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.
In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.
Shopping 3.0 (2010)
Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. There is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements.
To see Cor talk about this book please click here.