Former Group Vice-President of Procter & Gamble, and President of Health & Beauty Care Products - Europe, John O'Keeffe is a world authority on achieving breakthrough results. He has unequalled world-wide business and management experience across globally recognised brands.

His new techniques of "Triangular Thinking and Triangular Action" provide the practical tools that replicate, on a day-to-day basis, the very different ways we both think and act so effectively in a crisis to accelerate the innovation, creativity and performance that propels businesses forward.

Since leaving Procter & Gamble in October 1999, John not only addresses top management meetings around the world, but conducts a unique up to two-day master class for senior managers, entitled Business Beyond the Box, a program he designed to achieve "crisis-like performance without the crisis"; breakthrough results instead of incrementalism; and step-changes versus "business as usual".

A Cambridge graduate, John O'Keeffe followed a fast-track career with Procter & Gamble through marketing and general management across Europe, Asia, the Middle East and the United States. During these assignments he developed and taught new thinking and action techniques to achieve breakthrough results in a wide range of businesses, in a short space of time.

An energetic business pioneer, he collated this innovative approach and coined it as Triangular Thinking and Triangular Action. His new brilliant techniques are explained in stunningly simple terms in his best selling book, Business Beyond the Box - Applying Your Mind for Breakthrough Results (1998).

John keynotes top management conferences around the globe. He has shared international platforms with Helmut Schmidt, Michael Porter and Edward de Bono. A remarkable speaker, as well as an effective seminar leader, his style is powerful, result-orientated and highly relevant to today's business.