Merlin Stone is a Director of WCL, specialists in change management in the public and private sectors and of Nowell Stone Ltd, an organisational development and consulting company specialising in improving capabilities in key account and other sales management, sales performance, interactive marketing, CRM, e-business, customer service and IT. He has directed several other companies in consultancy and customer information management. He recently held a senior post at IBM, where he contributed to improving how IBM used management research and other types of thought leadership to improve their systems selling. Some time before that, he worked at Xerox in competitive intelligence, business planning and in supporting systems selling.

"One of the world's top 50 marketing thinkers" The Chartered Institute of Marketing

In detail

As author of numerous best-seller books on marketing, customer and financial services he regularly publishes articles in the major national and international journals. He is co-editor and member of the editorial advisory board of the Journal of Financial Services Marketing, the Journal of Targeting, Measurement and Analysis for Marketing and the Journal of Interactive Marketing.

What he offers you

Merlin Stone is one of the UK's top consultants, lecturers and trainers in changing organisational capability to meet the needs of customers and stakeholders. This includes key account management, sales and marketing management and delivery, customer relationship management (in particular strategies and tactics for attracting, retaining and developing customers of all kinds - from key accounts to consumers - cost-effectively), database marketing, call/contact centre management and customer service.

How he presents

He speaks at many conferences and is a challenging and innovative thinker and critical commentator on changing capabilities in marketing, sales, service and IT. He is a frequent member of judging panels for industry awards in market research, IT and marketing.

Languages

Merlin presents in English.

Want to know more?

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How to book him?

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