Award-Winning Author, Storyteller, Word-Wrangler & Creative Writer
Anthony "Tas" Tasgal is a writer with a commercial heritage. He helps brands and companies tell their stories, and executives at all levels be more persuasive. He is especially keen on applying brain science, human behaviour and the power of emotion to thinking and writing.
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After taking the not-entirely-predictable step from studying classics to working in advertising for nearly 20 years, Tas became fascinated by the art and science of persuasion and influence, the power of words and the annoyance of jargon. He speaks on Storytelling and Behavioural Economics around the world. Tas regularly appears on TalkRadio to talk about marketing, runs quizzes, writes sketches and was a cinema trustee for many years.
WHAT he OFFERS YOU
Tas offers new insights into language, persuasion and how to be more effective. He can introduce you to the 6 SIMPLE rules; explain how to get through "attention spam" and the need for The Golden Thread.
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