Anthony Tasgal

Award-Winning Author, Storyteller, Word-Wrangler & Creative Writer

Anthony "Tas" Tasgal is a writer with a commercial heritage. He helps brands and companies tell their stories, and executives at all levels be more persuasive. He is especially keen on applying brain science, human behaviour and the power of emotion to thinking and writing.

"Massage Don't Message" Tas

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  • Think Like A Writer
  • Why Numbers Numb Us But Stories Stir Us
  • Curiouser and Curiouser: Generating and Fuelling Curiosity in the Workplace
  • Words, Ideas and "Insightment"


He presents in English.

How he presents

Tas is a "witty, interactive and memorable speaker: fun, entertaining, enlightening, insightful, fascinating and thought-provoking": other people's words not his.


  • InCitations
  • The Inspiratorium
  • The Storytelling Book

In Detail

After taking the not-entirely-predictable step from studying classics to working in advertising for nearly 20 years, Tas became fascinated by the art and science of persuasion and influence, the power of words and the annoyance of jargon. He speaks on Storytelling and Behavioural Economics around the world. Tas regularly appears on TalkRadio to talk about marketing, runs quizzes, writes sketches and was a cinema trustee for many years.


Tas offers new insights into language, persuasion and how to be more effective. He can introduce you to the 6 SIMPLE rules; explain how to get through "attention spam" and the need for The Golden Thread.


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