Ashley Dudarenok

China Marketing Expert & Entrepreneur

Ashley Dudarenok is a naturalised Chinese serial entrepreneur who deeply understands digital transformation and consumers from her decade and a half of marketing experience in China, the world’s largest, most digitised market.

“Guru on digital marketing and fast-evolving trends in China”

Topics

Female Entrepreneurship
China's New Retail
Chinese Social Media
Modern Chinese Consumers
5 Mistakes That Are Killing your Brand in China
5 Secrets to Success in the China Market
Understanding Chinese Tourists: How to Market to Chinese Travellers Online
How Big Data and AR Empower New Retail in China and Beyond

Languages

She presents in English, Russian, Mandarin and German.

How she presents

Apart of the knowledge and expertise Ashley is also bringing her high energy and positive attitude to any events to inspire participants and motivate to achieve their goals.

Publications

2020
How to Win With Chinese Tourists
2020
Selling to China Through Cross-Border E-Commerce
2019
New Retail Born in China Going Global

Talk to us about Ashley Dudarenok

In Detail

The world’s largest brands hire Ashley to understand the modern Chinese consumer, accelerate their digital transformation and build truly customer centric companies so that they stay competitive in the market. Her expertise has garnered the endorsement of China’s tech giants, such as Alibaba, Jingdong, ByteDance, Tencent, Pinduoduo, Meituan and more. Ashley and her team help Fortune 500 brands and global tech firms shorten their learning curves by leveraging lessons from China’s digital transformation through learning expeditions consultation project. Ashley is regularly brought in to consult companies’ top management to provide a clear vision on the future of retail, digital transformation and customer centricity based on her expert knowledge of the highly competitive fast moving Chinese market.

What she offers you

With the world increasingly turning to e-commerce and digital channels, businesses can’t afford to get their digital customer journey wrong. Ashley can give you unique insights from China, the world’s most competitive market to help you transform your business and customer relationships both online and offline.