Brian McBride

Former Chairman of ASOS & Former CEO of Amazon UK

Brian McBride is the Chairman of the Trainline. He also holds positions on the boards of Kinnevik AB, Lazard's and Standard Life. He focuses on helping companies develop digital strategies in consumer-facing businesses tackling rapidly evolving markets.

Brian McBride is a truly global digital and leadership legend

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  • The European Online and Digital Space
  • The New Digital Context for Retail
  • Social and Mobile
  • Leadership
  • AI in Business


He presents in English.

How he presents

Brian is a highly motivating and articulate speaker. His enlightening presentations are always well received. He not only inspires but also presents his clients with actionable solutions that can be implemented immediately.

In Detail

Brian McBride has previously led Amazon in the UK, was chairman of online fashion retailer ASOS and CEO of T-Mobile UK. He has been one of Europe's foremost digital disruptors over the past 12 years. During his career, he oversaw businesses that are highly customer-focussed and who have used digital and technology to delight their customers and disrupt the competition. He held senior global roles at IBM, Dell, and Lucent. Brian has executive and board experience across the global digital world, from China and Japan to US and Germany. He has served on the boards of various organisations including the BBC, Celtic FC PLC, Huawei and was also on the UK Government's Digital Advisory Board.


An experienced speaker at international events, Brian shares his learning and insights on being data driven, the device's usage and social media implications and how to transform traditional business culture into an environment ready to compete intelligently in the e-commerce world.


Recent Reviews

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Pharmaceuticals Event

Brian was great. Interesting, personable, engaged and flexible to client needs. Loved him.

Event Management Company

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