Prof. James Woudhuysen

Professor of Forecasting and Innovation

James Woudhuysen is one of Europe's best-known independent speakers and writers on the future. James helps clients master new trends in society and innovation, so as to implement major shifts in corporate strategy and innovation.

"Thinking About the Future"

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  • Energy and Sustainability
  • Technology and the Future of IT
  • Human Resources, Change Management and the Future of Work
  • Agility, Globalisation, Research and Development
  • Market Intelligence, Innovation and Brands
  • Construction and Housing
  • Consumer Leisure and Play


He presents in English.

How he presents

James is a master at explaining The Big Picture in a way that convincingly suggests What To Do Next. Reinforced by brilliant visuals, he first makes complex issues simple and then makes them sizzle.

Books & Media

  • Big Potatoes: The London Manifesto for Innovation
  • Energise! A Future for Energy Innovation
  • Computer Games and Sex Difference
  • Why is Construction So Backward?
  • The Globalisation of UK Manufacturing and Services
  • Play as the Main Event in International and UK Culture, Cultural Trends

In Detail

James frequently broadcasts about the future of the workplace on Radio 4's You and Yours and writes for spiked (London) and Novo (Frankfurt). A physics graduate and author of several books, James is currently a Visiting Professor at the London South Bank University. Previously, he was Professor of Forecasting and Innovation at De Montfort University, Leicester. In the 1980s he co-directed Britain's first major study into the future of e-commerce ('teleshopping' in those days). He then moved to the Henley Centre, Britain's best-known think-tank on EU markets, where he built up the firm's forecasting on the broader future of IT and proposed, in 1992, that the Internet be delivered over TV. He is also on the editorial board of the Journal of Consumer Behaviour.


He offers a highly visual, very witty, but deadly serious alternative to myths about the future of work, consumers and technology. An inspirational opponent of politically correct trends in management and beyond, he spells out what to do and how to do it in controversial but deeply insightful style.



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