Josephine Fairley

Co-founder of Green & Black’s Organic Chocolate

Jo Fairley is a pioneering businesswoman whose life and career have been marked by innovation, entrepreneurship and an unwavering commitment to promoting wellbeing and excellence. Best known as the co-founder of the renowned Green & Black's chocolate company, now a $100 million a year brand, she is also a respected writer and journalist.

'If you don't do it, you'll never know what would have happened if you had done it.'

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  • Secret for Business Success
  • Women in Business
  • How to Build a Brand
  • Inspiration
  • Corporate Social Responsibility
  • Entrepreneurship
  • Environmental Issues


She presents in English.

How she presents

Engaging and passionate, Jo never fails to inspire - and is always happy to network with attendees, offering more direct input to individuals.

Books & Media

  • The Anti-Ageing Beauty Bible: The Only Steps You Need to Look and Feel Gorgeous for ever
  • Sweet Dreams: The Story of Green & Blacks (with husband Craig Sams)
  • The Ultimate Natural Beauty Guide
  • Organic Beauty (with Gillian Emerson-Roberts)
  • The Beauty Bible (with Sarah Stacey)

In Detail

Formerly Britain’s youngest-ever magazine editor, Jo has translated her skills as a journalist into marketing, PR and brand-building. She co-founded and run Green & Black's, the pioneering brand which created the UK's first-ever organic chocolate and the UK's first Fairtrade-marked product, now worth a $100 million a year. Her other business ventures included an organic bakery, a one-stop local food store, an 11-room ‘boutique’ wellbeing centre and a website and networking organisation for people interested in fragrance and the sense of smell. Jo continues to juggle her work as a journalist and author with being a brand ambassador for Green & Black’s whilst travelling the world, sharing the rollercoaster story of how Green & Black's went from an idea in a bedroom to a global ethical brand.


Through her presentations, Jo now takes audiences through every aspect of growing a business – from the bravery required to taking that first step, through to the practical and emotional aspects of an ‘exit’ strategy - and achieving that all-important (and elusive) work-life balance en-route.


Recent Reviews

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Brand Strategy Event

Jo Fairley is a fantastic speaker. The content of her speech was brilliant – just what we wanted. She also networked with the attendees afterwards, which was greatly appreciated.

British University

Women Business Leaders Conference

We thought Jo Fairley was brilliant, inspirational and adaptable – she did a press interview for us too. She was ideal for our event – very relevant to our audience.

Chamber of Commerce

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