Magnus Lindkvist

Trend Spotter Extraordinaire

Magnus Lindkvist is a trendspotter and futurologist who weaves together the most important and exciting current trends to forecast what life, society and business might look like in the future. As a writer, Magnus Lindkvist is driven by a relentless curiosity about our mental space where the outside world collides with the human brain.

"Where the day takes you, that's where you're going"

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  • The World and Your Industry: Portrait of a Bright Future
  • Trendspotting and Futurology - How to Think Ahead and Understand a Chaotic, Uncertain and Global World
  • Attack of The Unexpected 2020's
  • Setting The (Future) Scene - Getting the Basics About Tomorrow Right
  • Future Possibilities and Possible Futures - A Megatrend Safari
  • "Darwinnovation" - How to be Innovative in a Global, Uncertain World
  • "The Attack of The Unexpected" - Thinking Ahead in Turbulent Times
  • Why The Future Begins - Understanding Long-term Change and Progress


He presents in English.

How he presents

Magnus' speeches are a whirlwind of ideas and inspiration that will energise and intellectually refresh listeners using a mix of images, videos, sound and, of course, a world-class delivery of the spoken word.

Books & Media

  • Minifesto
  • When The Future Begins: A guide to long-term thinking
  • The Attack of the Unexpected
  • Everything We Know Is Wrong: The Invisible Trends That Shape Business, Society and Life


 Magnus Lindkvist  - Microsite

In Detail

Magnus is a graduate of Stockholm School of Economics and UCLA School of Film, Television and Theatre and has made a career out of fusing the measurability and tangibility of the business world with the imaginative storytelling of Hollywood. With a background as a management consultant and brand strategist, he founded his company Pattern Recognition in 2005 to help companies make sense (and money) out of the future. He has also built a reputation as one of Europe's most sought after speakers on trends, trendspotting and futurology and in 2009, won the coveted 'Business Speaker of the Year' award in Sweden. In 2008, he created the world's first academically accredited course in Trendspotting and Future Thinking at Stockholm School of Entrepreneurship.


With a uniquely energetic speaking style, his talks are a multimedia-infused boost of intellectual inspiration about topics ranging from trendspotting and innovation to future-living and the business world of tomorrow. Using measurable macrotrends and applicable consumer insights, Lindkvist paints a picture of tomorrow's world tailor-made to your particular area of expertise or industry.


Recent Reviews

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Technologies Summit

Magnus Lindkvist always delivers a relevant and mind-expanding presentation. He’s a different league to many other speakers. He pitched at exactly the right level for the CIOs.

Global Advisory Company

Disruptive Innovation Forum

Magnus Lindkvist is probably the best keynote we have had in 25 conferences. He adapted his expertise to our sphere and yet expanded our thoughts. He is engaging and fun.

Global Business Conference Organiser

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