Consumer Futurist, Speaker, Author and Founder of Next Big Thing
William Higham is one of the world's leading futurists and strategy experts. He helps organizations to understand how tomorrow's Smart Consumers will think, feel, behave and how they can benefit from this in their business. His expertise comes from 20 years' consumer experience for companies such as Sony, Virgin and Universal.
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William Higham regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs management strategy workshops, trend auditing and co-ordinates quantitative field and online research. His passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing. He is also a popular media source for information on consumer trends and writes for Huffington Post and Director. He has worked with a range of clients: brands from AOL and BBC, to Sainsbury's and Telefonica; and agencies from Omnicom to Ogilvy.
WHAT he OFFERS YOU
William provides early warning of future market trends. He uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets.
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