Scott Anthony
Scott D. Anthony is a Senior Partner at Innosight, where he helps organisational leaders design new growth strategies, build... Read More
Former CEO of Harley Davidson Inc and PUMA
Jochen Zeitz is a globally respected business leader, sustainability pioneer and investor, widely recognised for proving that long‑term commercial success and positive social and environmental impact can go hand in hand. Former CEO of PUMA and Chairman, President and CEO of Harley‑Davidson, he is best known as a driving force behind the modern sustainability and purpose‑led business movement.
“Recognised as one of the world’s leaders in sustainable business, conservation and philanthropy”
Jochen Zeitz first rose to prominence as the youngest CEO of a DAX‑listed company when he took the helm at PUMA at the age of 30. After stepping down from his executive role at PUMA, he deepened his focus on sustainability, conservation and impact investing. He is the founder of The B Team, a global collective of business leaders committed to redefining the role of business in society, and a co‑creator of the Environmental Profit & Loss framework. From 2020 to 2024, Jochen served as Chairman, President and CEO of Harley‑Davidson, where he led a major strategic reset of the iconic brand while integrating sustainability, purpose and long‑term value creation into its transformation agenda.
Zeitz’s visionary thinking and commitment to responsible practices have inspired businesses worldwide to embrace a more holistic approach to their operations, considering the true costs and impacts on the environment.
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