Category

News

Bruce Dickinson tasting sun and steel

New Sun and Steel Lager Passes Bruce’s Taste Test

By | News | No Comments

Sun and Steel lager, Iron Maiden’s latest addition to the successful TROOPER range of beer is now on sale in the UK. In a recently released video Bruce Dickinson is seen unboxing and tasting the new beer that he created with Martyn Weeks, the Head Brewer at Robinsons. As Bruce said about the new lager: “We wanted to do something a bit special, so we decided to do something with…

Read More
Bruce Dickinson Delivering Inspirational Keynote

Generalise or Specialise – Bruce Dickinson Shows Why A Bit Of Both Is Better For Business

By | News | No Comments

As many Iron Maiden fans know, alongside being a great rock vocalist, lead singer Bruce Dickinson is also a highly regarded sportsman. He has had a long and successful career in the sport of fencing. But it was during one particular fencing competition that Bruce began to feel that something “was not quite right”. “I am not normally an angry person,” he explains in his book ‘What does this button…

Read More

Bruce Dickinson Awarded Honorary Citizenship of Sarajevo

By | News | No Comments

On Saturday 6th April 2019 Iron Maiden’s lead singer Bruce Dickinson was in Sarajevo, Bosnia-Herzegovina to receive the Honorary Citizenship of the Capital. Following a unanimous vote the city council awarded the honour to Bruce for his significant contribution towards “the development and affirmation of Sarajevo, as well as to the relations among people based on solidarity, democracy and human rights.” The citation relates to the extraordinary events of 1994…

Read More
Bruce Dickinson Inspirational Speaker

Bruce Dickinson: A Keynote Speaker With All The Essential Components

By | News | No Comments

As an event organiser, you have a massive job to do. Not only having to plan activities down to the finest detail, you also have the pressure of finding the one keynote speaker who will set the scene for the entire show – and leave audiences not only entertained but also energised and enthralled. It’s a big order to fulfil. No doubt turning to the internet is bound to be…

Read More
Sun and Steel Sake Lager by TROOPER

Sun And Steel Saké Lager Launched By Iron Maiden

By | News | No Comments

TROOPER, Iron Maiden’s hugely successful beer brand, has unveiled their latest addition to the ranks and this time it’s a lager! After giving the rock star treatment to 5 different ales and porters, it’s taken the brewing duo of Iron Maiden’s Bruce Dickinson, and Robinsons’ Brewery head brewer Martyn Weeks over two years to perfect their unique take on a lager.  The result?  One of the most complex beers that…

Read More
Bruce Dickinson Delivering Speech At Corporate Event

Adversity Brings Out The Best In Us, Says Bruce Dickinson.

By | News | No Comments

“There’s nothing like adversity to bring out the best in an individual.” These are the words of Bruce Dickinson, Iron Maiden frontman and serial entrepreneur.   In his keynote speeches to business professionals across the world, Bruce is keen to drive home his belief that: “You are never so alive as when learning something new.” And he should be the one to know. For Bruce Dickinson has himself time and…

Read More

Outside Interests Rather Than #hustle Culture Was Pivotal To Bruce Dickinson’s Success

By | News | No Comments

Burnout is a real problem in businesses today. Statistics tell us that more and more people are taking time off due to work-related stress. This is not good news for workers or employers – and it can’t be good for the broader economy either. Yet rather than a social media movement springing up to remedy the problem, quite the opposite is happening. Ambitious entrepreneurs are using social media as a…

Read More
Bruce Dickinson Corporate Speaker

Real Progress Can Only Take Place In The Real World, Says Bruce Dickinson

By | News | No Comments

Heavy metal singer Bruce Dickinson famously chastised a fan for texting during an Iron Maiden performance back in 2012. “The guy with the white shirt,” he said in front of 24,000 fans. “You’ve been texting for the last three songs.” It was a bit harsh on the individual concerned, perhaps, but with so many of us having what could be considered as an unhealthy preoccupation with our mobile phones, maybe…

Read More
Bruce Dickinson Delivering Inspirational Keynote

Innovate Like A Rock Star If You Truly Want To Succeed

By | News | No Comments

Experts and business people are becoming increasingly aware that creativity is the main driving force behind business innovation and that innovation in turn is the key to future success. Listen to Iron Maiden’s Bruce Dickinson during one of his keynote speeches, for instance, and you will learn his take on creativity and the intrinsic part it has played across his entire career. “Creating a business idea is very much like…

Read More

Bruce Dickinson To Deliver Keynote At Craft Brewers Conference And BrewExpo America

By | News | No Comments

This April Bruce Dickinson is winging his way to Denver to deliver a keynote speech at The Craft Brewers Conference And BrewExpo America. This is the largest gathering of craft brewers in North America.  13,000 beer lovers will meet to talk mash, hops and fermentation and share ideas for improving brew quality and business performance. Given Bruce’s own foray in the brewing industry, with the massively successful Iron Maiden TROOPER…

Read More