BJ Cunningham

Successful Businessman and Branding Expert

BJ Cunningham possesses the winning combination of business and creative credentials. He is a successful entrepreneur and acknowledged thought leader in the field of branding. In his most recent business enterprise, he now runs the luxury shoe designer Georgina Goodman.

"Acknowledged leader in branding and communications"

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  • The Brand as a Promise, not a Logo
  • Deepening the Customer Relationship
  • The Power of Telling the Truth
  • Provocative Brand Creation and Marketing
  • Flipping the Frame in a Conservative Market
  • The Power of Juxtaposition Reversing Resistance
  • The Solution Always Lies at the Heart of the Problem
  • Thought, Word, Action - Branding: a Process of Conscious Evolution


He presents in English.

How he presents

BJ is in an exciting and inspirational speaker. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community.

In Detail

Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London. When the market collapsed he used his considerable debt to launch DEATH Cigarettes - positioned as 'the honest smoke'. It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice. Then, with a growing reputation for challenging norms, BJ set up a brand marketing agency and built a client list including Volkswagen, B&Q and Nokia. BJ also sits on the council of Business Superbrands and travels the world giving inspiring keynote presentations.


BJ's message is that a brand is a promise, not a logo; it's about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. He believes that whilst customers are magnetised towards 'need' over 'want' in a recession, genuine premium will be resilient. Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.



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