Successful Businessman, Entrepreneur and Branding Expert
BJ Cunningham possesses the winning combination of business and creative credentials. He is a successful entrepreneur and acknowledged thought leader in the field of branding. In his most recent business enterprise, he now runs the luxury shoe designer Georgina Goodman.
"BJ was excellent...funny, passionate & very engaging" - Dorchester Hotel GroupAdd to my shortlist
Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London. When the market collapsed he used his considerable debt to launch DEATH Cigarettes - positioned as 'the honest smoke'. It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice. Then, with a growing reputation for challenging norms, BJ set up a brand marketing agency and built a client list including Volkswagen, B&Q and Nokia. BJ also sits on the council of Business Superbrands and travels the world giving inspiring keynote presentations.
WHAT he OFFERS YOU
BJ's message is that a brand is a promise, not a logo; it's about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. He believes that whilst customers are magnetised towards 'need' over 'want' in a recession, genuine premium will be resilient. Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.
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