Damian Hughes

Sports Psychologist and Founder of LiquidThinker

Professor Damian Hughes is the Founder of LiquidThinker, a change management catalyst and Professor of Organisational Psychology and Change at Manchester Metropolitan University. With a strong background of sports, organisation and change psychology to his name, he was also made a member of the coaching team for the Scotland Rugby Union and Canberra Rangers.

"An acclaimed expert on winning culture"

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  • Discover the Secrets to Surviving Change
  • How to Become a Change Catalyst
  • Become a LiquidThinker
  • Change your Thinking and Make Things Happen
  • Liquid Leaders - Inspire and Motivate others to Become Great Achievers


He presents in English.

How he presents

Damian inspires audiences with his down to earth approach, fabulous stories and really challenges people's thinking on what effective communication really is.

Books & Media

  • High Performance
  • How to Change Your Life
  • Podcast: The High-Performance
  • The Barcelona Way
  • The Five Steps to a Winning Mindset: What Sport Can Teach us About Great Leadership
  • Marvelous: The Marvin Hagler Story
  • How to Think Like Sir Alex Ferguson
  • How to Change Absolutely Anything

In Detail

Damian founded LiquidThinker in 2006, the professional advisory company offers leadership and change management tips through workshops and motivational speeches to businesses all over the UK. With people including Richard Branson, Muhammad Ali and Tiger Woods supporting the prospects of the idea, LiquidThinker has established itself as a highly regarded change psychology consultancy. Previously, he was an HR Director at Unilever, leading a performance turnaround at Unilever's oldest manufacturing site. Damian is the co-host of The High-Performance Podcast, an acclaimed series of interviews with elite performers from business, sport and the arts, exploring the psychology behind sustained high performance.


Damian takes the psychological methods used by great achievers to show, in easy steps, how you can adopt them into your own life and business to enjoy similar success. He has been able to identify values, behaviours and techniques that are transferable to the world of business.



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