Jo Malone CBE

Founder and Creative Director, Jo Loves

Jo Malone CBE has been described as an 'English scent maverick' and the woman responsible for creating some of the world's most loved fragrances. She launched her brand Jo Loves in 2013 and opened the first Jo Loves store in London.

"One of the most creative and successful British business women"

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  • Marketing and Branding
  • Entrepreneurship
  • Beauty and Lifestyle
  • Innovation


She presents in English.

How she presents

Jo is an inspirational and engaging speaker. Her story demonstrates that the right blend of creativity and persistence, with top notes of daring, make for a successful formula in business.

In Detail

Originally a facial therapist, Jo fell in love with fragrance while working from her discreet skin care clinic which she set up from her London home. Discovering an instinctual talent for creating scented products by hand in her kitchen, word of her exceptional potions quickly spread and soon Jo was unable to keep up with demand. From these artisan beginnings she launched her first brand, Jo Malone London, which gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006. Possessing an inherent entrepreneurial spirit, in 2011, she decided to return to the beauty industry, five years after leaving Jo Malone London.


Jo Malone CBE has bottled the secret to successful branding and product design, which she shares with audiences. Unstoppably creative, Jo shares her inspirational journey from mixing innovative body oils in her kitchen to becoming a global icon of luxury fragrance. She offers her take on growing any enterprise, exploring success and failure.


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