Jochen Zeitz

CEO of Harley Davidson Inc and Co- Founder of The B Team

Jochen Zeitz is the President, CEO and Chairman of the Board of Harley Davidson, Inc., celebrated for his 18-year stewardship at PUMA, co-founding The B Team, and establishing the Zeitz Foundation, dedicated to sustainable solutions harmonising conservation, community, culture, and commerce (the 4Cs).

"Recognised as one of the world?s leaders in sustainable business, conservation and philanthropy"

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  • Global Strategy and Managing Change
  • Creativity and Innovation
  • Sustainability, Ethics and Values
  • Corporate Social Responsibility
  • Leadership in Crisis


He presents in German and English (he speaks six foreign languages, including Swahili).

How he presents

Fuelled by his quest for purpose and value, Jochen Zeitz is a captivating, dynamic, and influential speaker.

Books & Media

  • The Manager and the Monk: A Discourse on Prayer, Profit, and Principles

In Detail

Zeitz is a firm believer in ushering in a new era of corporate responsibility encompassing social, environmental, and financial sustainability. During his tenure at PUMA, he spearheaded a revolutionary concept known as the Environmental Profit and Loss account (E P&L). This ground-breaking initiative assigned a monetary worth to environmental impacts throughout the entirety of a business's supply chain, paving the way for an internationally acknowledged business model that prioritises both environmental and social consciousness. By championing the E P&L and promoting sustainability, Zeitz has played a pivotal role in reshaping the corporate landscape, emphasising the importance of accountability and driving positive change on a global scale.


Zeitz's visionary thinking and commitment to responsible practices have inspired businesses worldwide to embrace a more holistic approach to their operations, considering the true costs and impacts on the environment.



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