Creative Consultant, Former Apple Ad Guy
Ken Segall is a creative director with a highly successful career in technology marketing, branding, product naming and strategy. He worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple's famous Think Different campaign.
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Ken is uniquely qualified to point out the stark contrasts between the practices of Apple and other iconic technology companies. He also spent time as agency global Creative Director at Dell, IBM, Intel, BMW and Next Computer. His latest effort was the Ellen DeGeneres campaign for JCPenney that debuted at the Oscars. He consults usually about branding and naming and keeps a watchful eye on technology and marketing - offering insights based on his many years in charge of advertising for some of the most successful and iconic technology companies in the world.
WHAT he OFFERS YOU
In his presentations Ken gives interesting insights into what became one of the world's biggest brands. He recounts a mix of Apple insights and interesting stories about working with Steve Jobs and helps companies wishing to leverage the power of simplicity.
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