Lars Silberbauer Andersen

Digital native brand leader. Global Head of Brand, Marketing and Digital at the IOC

Lars Silberbauer Andersen is the Global Head of Brand, Marketing and Digital for the IOC (International Olympic Committee). Before that he was Global Director of Social Media and Marketing at LEGO and since 2018 Senior Vice President of MTV Digital Studios, to drive the MTV brand on digital and focus on the development of digital originals.

"One of the 25 most innovative and influential marketers from Europe"

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  • Influencer Marketing
  • Digital Disruption
  • Real-Time Engagement with Customers
  • Digital Media
  • Organisational Transformation and Change


He presents in English.

How he presents

Lars is an insightful, inspirational and thought-provoking speaker. His presentations are lively and quick-paced and he is in great demand by clients the world over.


  • Influencer Marketing


 Lars Silberbauer Andersen  - Microsite

In Detail

As the Global Director of Social Media & Search Marketing at the LEGO Group Lars built Lego's social media engagement from scratch and led a global team of social media & search marketers that drove real time engagement with consumers worldwide. In 2014 he also launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids, where they can experience high quality animated LEGO content. Lars also headed up the LEGO YouTube channels, which have reached more than 1 billion views. Previously, Lars worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager leading digital strategy and project development for Danish Broadcasting Corporation.


With his dynamic, interactive and informative sessions, Lars not only motivates his audiences, he provides them with a wealth of practical approaches, real-life examples and stories as well as hands-on techniques, all of which can be immediately applied to the audiences own personal and professional development.



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