Oliviero Toscani

Branding & Marketing Pioneer and World-Class Photographer

Oliviero Toscani work is internationally recognised and includes corporate images, often highly controversial, and advertising campaigns. He is the creative force behind some of the most successful brands including Benetton, Esprit, Valentino, Chanel and Fiorucci. Currently Oliviero runs a research facility for modern communication called ‘La Sterpaia’.

"The man behind some of the most memorable and controversial ads in history"

Topics

The True Colors of Oliviero Toscani
Realizing Advertising's True Potential
Branding & Marketing
Modern Communication
Creativity & Innovation
The Power of the Media

Languages

He presents in Italian, English, French and Spanish.

How he presents

Oliviero Toscani is a frank and passionate speaker and a truly colourful character, very comfortable with the seeming contradictions in his nature.

Publications

2015
More Than Fifty Years of Magnificent Failures
2010
Guy Bourdin: Polaroids (with Guy Bourdin)
2009
Workwear: Work Fashion Seduction (with Olivier Saillard)
2006
Gay Pride
2000
1000 Objects: Extra-Ordinary Everyday Things English (German Edition) (with Colors Magazine)

Talk to us about Oliviero Toscani

In Detail

As a photographer Oliviero has worked for international magazines such as Elle, Vogue, GQ, Harper’s, Esquire, Stern. Perhaps best-known for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000 which included a photo of a man dying of AIDS, lying in a hospital bed surrounded by his grieving relatives. In 2005, five years after his resignation from Benetton, he sparked controversy again with his photographs for an advertising campaign for the men’s clothing brand ‘Ra-Re’. His work has been exhibited all over the world and he has won numerous awards.

What he offers you

No stranger to controversy Oliviero Toscani has gained a reputation as a unique, masterful and highly creative individual. Being able to communicate in ways unthinkable to a traditional multinational corporation his presentations provide fascinating insights into the mindset of a true pioneer. Toscani’s work may be a form of cynicism, or it may be a vehicle for stirring up debate around social issues. Or it may be both.

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