Behavioural Science Alchemist
Rory Sutherland is the Vice Chairman of Ogilvy, which has allowed him to co-found a behavioural science practice within the agency. He works with a consulting practice of psychology graduates who look for 'unseen opportunities' in consumer behaviour which can have enormous effects on the decisions people make.
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Although Rory's initial proposal for a system that would enable people to share Office documents over the emerging internet was met with rejection by Microsoft, he persevered and played a key role in establishing OgilvyOne, a specialised digital and direct agency within the organisation. Today, he continues to champion the concept of '360 Degree Branding,' emphasising the importance of maintaining a cohesive and integrated brand presence across all relevant media platforms. Furthermore, Rory is the visionary behind Nudgestock, a worldwide festival dedicated to exploring the realms of behavioural science. Additionally, he hosts the podcast On Brand, where he engages in conversations with notable figures in the media and marketing industries.
WHAT he OFFERS YOU
With his sharp wit and his insightful analysis, Rory uncovers the subtle biases and cognitive mechanisms that contribute to the triumph of irrationality in our decision-making.
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