Rory Sutherland Keynote Speaker, Virtual Event Speaker

Before entering advertising, Rory Sutherland studied Classics at Christ’s College, Cambridge, and spent a period teaching. This humanities background informs a perspective shaped by history, philosophy and culture, bringing a broad frame of reference to contemporary business and social questions.

Beyond business, Sutherland has established himself as a broadcaster and commentator. He presented two BBC Radio 4 series, *Hacking the Unconscious* and *Thought Cages*, bringing together academics, writers, entrepreneurs and public figures to examine accepted assumptions about marketing, education and society. He also writes for *The Spectator*, contributing commentary on technology and the unintended consequences of modern life.

His contribution to the advertising profession has been recognised through industry leadership roles. He served as President of the Institute of Practitioners in Advertising and chaired the Direct Jury at the Cannes Lions International Festival of Creativity. He also received an Honorary Life Fellowship from the Institute of Direct and Digital Marketing. As a speaker, Sutherland draws on this breadth of experience to question accepted wisdom and encourage audiences to reconsider familiar challenges from fresh perspectives.