James Hardy

Founder & Strategist

James Hardy is an authority on retail globalisation, ecommerce and online growth strategies. He specialises in working with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites).

"An authority on retail globalisation, ecommerce and online growth strategies."

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  • Better Business Paradigms
  • The Future of Business
  • eCommerce
  • Business Ecosystems
  • Alibaba
  • Alibaba & Amazon


He presents in English.

How he presents

An energetic and engaging speaker, James uses his Alibaba experience to educate audiences on an alternative future for business.

In Detail

With a background in law and M & A, James previously served as Head of Europe for Alibaba. He then co-founded the UK's largest China-ecommerce exporter - an award winning, high growth platform that helped brands throughout Europe build market share in mainland China. James has worked on international ecommerce strategies for multiple FTSE 250 companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from start-up methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business. James' expertise has appeared in The The Financial Times, Huffington Post, The Journal du Net, The BBC and China Daily News.


Former Head of Europe for Alibaba, James is an engaging speaker on how Alibaba has become so dominant. In the West companies ask themselves how they can own a certain category or sector and think from a "profit first" view. In China, the biggest companies ask what big business problems need solving and how they can solve them. Taking an ecosystem approach, they ask how they can facilitate all the different pieces of any business environment, and how they can draw in many third parties to share in this ecosystem and ultimately to share in the rewards.



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