Richard Shotton Keynote Speaker, Virtual Event Speaker

Over the past decade, Richard Shotton has helped organisations around the world apply behavioural science to solve real commercial challenges. His work focuses on understanding the psychological biases that influence attention, memory, decision-making, and purchasing behaviour, and translating those insights into practical strategies that improve marketing effectiveness.

Before founding Astroten, Richard spent many years in media planning and strategy, giving him first-hand experience of the pressures marketers face. This combination of academic curiosity and commercial expertise allows this influential speaker to bridge the gap between behavioural research and everyday business decisions. His frameworks have been used by global brands, advertising agencies, financial institutions, technology companies, and consumer businesses seeking to improve customer engagement and return on marketing investment.

Richard’s bestselling books have become essential reading for marketers because they focus on simple, evidence-based ideas that can be implemented immediately. Rather than presenting behavioural science as a complex academic discipline, he demonstrates how small changes in messaging, pricing, positioning, social proof, and customer experience can have a significant impact on behaviour. His keynote presentations are packed with memorable examples, practical experiments, and actionable takeaways that audiences can apply straight away.

As a speaker, Richard is particularly valued for making behavioural science accessible, commercially relevant, and highly engaging. Whether addressing senior executives, marketing teams, entrepreneurs, or conference audiences, he equips organisations with practical tools to influence behaviour ethically and more effectively in an increasingly competitive marketplace.