Safia Minney MBE, FRSA

Sustainable & Ethical Business Expert, Founder & Director of People Tree

Safia Minney MBE is an award winning international social entrepreneur and advisor, with more than 20 years' experience as a Global CEO of the company she founded, People Tree. She launched a new grassroots campaign that urges people at all levels within the fashion industry to tackle the current "climate, ecological and social emergency".

"An Outstanding Social Entrepreneur" - World Economic Forum

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  • Regenerative Fashion
  • Marketing, Thought Leadership and Action in the Climate Crisis
  • Creating Sustainable Business in the New Economy
  • Reframing business through the lens of the Climate, Ecological and Social Emergency
  • Sustainability, Climate Action and Stakeholder Engagement to Create Organisational Resilience
  • Regenerative Leadership
  • Women Leading in Business
  • From Climate Anxiety to Climate Action
  • Creating Organisational Culture Change - WHY? HOW? NOW! Talk and Workshop


She presents in English & Japanese.

How she presents

Safia's engaging, charismatic and authentic in delivering a powerful message of sustainability and Fair Trade. Safia is a passionate speaker who walks her talk and brings people on the journey with her.

Books & Media

  • Slave to Fashion
  • Slow Fashion
  • Naked Fashion: The New Sustainable Fashion Revolution
  • Regenerative Fashion

In Detail

The "Fashion Declares" campaign aims to "accelerate change in one of the most polluting and unjust sectors in the world". Safia is a thought leader in sustainable fashion and key influencer in Sustainability and the Modern Slavery movement, with extensive experience in Japan, Asia and Europe. She built pioneering Fair Trade and sustainable fashion, food and lifestyle brand from her living room. She combines purpose, creativity, and commercial experience to inspire an actionable strategy for organisations wanting to transform to net zero, action the SDGs and promote social inclusion. Safia has been named Drapers Sustainable Fashion Champion in the Drapers Sustainable Fashion Awards 2022.


Safia talks about the risks posed by climate change and modern slavery, and the opportunities to business, investors and governments in shaping the future.


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