The Rt Hon. Lord Coe KBE

Former Olympic Athlete, Politician & Head of the London 2012 Olympics

Lord Sebastian Coe KBE acclaimed world renown heading the bid and organisation of the London 2012 Olympic Games. As President of the IAAF, he secured the 2017 World Athletics Championships for London.

"Britain's greatest ever athlete, the man who brought the Olympics to England"

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Sebastian presents in English.

How he presents

An experienced media personality, Sebastian is equally at home in front of a large conference audience or speaking to a select after dinner group.


  • Running My Life - The Autobiography
  • The Winning Mind
  • Olympians: A Quest for Gold, Triumphs, Heroes and Legends
  • More Than a Game: Sport in Our Time
  • Fair Play in Sport and Society
  • The Running Year: A Fitness Log and Diary 1987
  • Running for Fitness
  • Running Free (with David Miller)

In Detail

After his retirement in active sport, he became a Conservative MP. He also set up a chain of health clubs and acted as a global advisor to Nike. He can look back on an athletics career of almost unparalleled achievement. He was awarded the OBE in 1991 and in 1979 was named BBC Sports Personality of the Year. In addition to Seb's sporting success, he has written books on a variety of subjects and is an experienced broadcaster.


Lord Coe offers insights into the lessons learned from London 2012 Olympics - overseeing an enormous infrastructure and logistical exercise in one of the world's great cities. Above all, he underlines the age-old proposition that no amount of theorising replaces 'the genius of hard work'.



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