The Rt Hon. Lord Coe KBE
Former Olympic Athlete, Politician & Head of the London 2012 Olympics
Lord Sebastian Coe KBE acclaimed world renown heading the bid and organisation of the London 2012 Olympic Games. As President of the IAAF, he secured the 2017 World Athletics Championships for London.
"Britain's greatest ever athlete, the man who brought the Olympics to England"
Add to my shortlistIn Detail
After his retirement in active sport, he became a Conservative MP. He also set up a chain of health clubs and acted as a global advisor to Nike. He can look back on an athletics career of almost unparalleled achievement. He was awarded the OBE in 1991 and in 1979 was named BBC Sports Personality of the Year. In addition to Seb's sporting success, he has written books on a variety of subjects and is an experienced broadcaster.
WHAT he OFFERS YOU
Lord Coe offers insights into the lessons learned from London 2012 Olympics - overseeing an enormous infrastructure and logistical exercise in one of the world's great cities. Above all, he underlines the age-old proposition that no amount of theorising replaces 'the genius of hard work'.