Justin King CBE

Former CEO of Sainsbury's

Justin King served as CEO of J Sainsbury for a decade. At the time one of the youngest CEOs in FTSE 100 history, Justin's time in charge is seen as one of the great success stories of modern British business. He's now vice-chair of private equity firm Terra Firma overseeing a portfolio that stretches from cinema chains to garden centres.

"A Pioneer in the British Retail Industry"

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  • The Future of the Retail Industry
  • Grocery Retailing
  • Customer Loyalty
  • Ethical Leadership
  • Business Competitiveness


He presents in English.

How he presents

Justin goes through processes during his time at Sainsbury's and how audiences can do the same for their own businesses. With a very down to earth story telling style, Justin is extremely well received by audiences at a wide range of events.

In Detail

Justin is a non-executive Director of Marks and Spencer and sits on the PIB of PWC. Prior to this, Justin was the CEO of Sainsbury's where he led the business through a major turnaround which led to nine years of profit growth. Before joining Sainsbury's, Justin was Head of Food at Marks & Spencer where he was one of the pioneers of the development of the Simply Food business. He held prior roles at Asda, Haagen-Dazs, PepsiCo and Mars and was a board member of the London Organising Committee of the Olympic and Paralympic Games. Justin was also a member of the UK Prime Minister's Business Advisory Group.


Tackling a variety of discussion topics, Justin explores his own experiences and lessons learnt in order to help provide advice on great leadership, ethical business, business change and more. Within this, he often refers to his list of 'ten Cs' for great leadership which breaks down key points to obtain and maintain great leadership. Understanding what it takes to revolutionise a business and bring it back from the brink.


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