Rita Gunther McGrath

Expert on Strategy in Uncertain and Volatile Environments

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Covidien, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum.

"She was recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013"

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  • Discovery Driven Planning
  • MarketBusting
  • Entrepreneurial Leadership
  • Real Options Reasoning
  • Learning to Live with Complexity
  • Designing a Portfolio for Growth
  • Failing by Design


She presents in English.

How she presents

Rita takes complex topics and makes them understandable and applicable. Her presentations are extremely informative, full of examples, case studies and questions which prompt lively discussions. Her handouts, tools, and slides enhance her classes tying academic research to actionable takeaways.


  • The End of Competitive Advantage
  • Discovery Driven Growth
  • Marketbusters
  • The Entrepreneurial Mindset

In Detail

Rita has been recognized as one of the top ten business school professors to follow on Twitter, and was named one of the 25 smartest women to follow on Twitter by Fast Company magazine. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honour accorded to those who have had a significant impact on the field. She serves as Dean of the Fellows. McGrath is the co-author of three books in addition to her brand new book 'The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business' (Harvard Business Review Press). Rita McGrath appears regularly on television and radio and is often cited in the press. She maintains an active blog and is featured as a discussion leader at Harvard Business Online.


Rita is an exceptional instructor and is highly valued for her ability to challenge executives' assumptions and provoke fresh thinking. Her extensive experience with companies all over the world, make her a unique resource for organisational leaders.



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